Mass Media-A mind manipulator?
Mass
media is designed to reach a large
audience, this
term was coined in the 1920s with the advent of nationwide radio networks,
mass-circulation newspapers and magazines. However, some forms of mass media such as books and manuscripts had already been in use for
centuries.
Mass media also includes Internet media like blogs, message boards, podcasts, and video sharing.
Mass media also includes Internet media like blogs, message boards, podcasts, and video sharing.
Everything in this modern age is powered by media from the moment
we wake up until we sleep at night. Have we ever asked ourselves how all of
this affects our reasoning, our power to choose and our lifestyle?
Growing consumerism and materialism have adversely impacted our
media. News can be manipulated to influence the minds of the audiences. For
example, a particular political party may manipulate reports in their favour,
which would indicate the political control in the media. UnnecessTary
sensationalism of an issue may project incorrect information to the public.
Mass media has many evils like media bias, glorification of
immoral and illegal behavior, sensationalizing ordinary events, invasion of
privacy, promote superstitions etc .
Children watch an average of over ten-food
related ads every day ,98% of food advertisements are for products that are
high in fat, sugar , or sodium and promote unhealthy eating habits.
A large number of underage teenagers
are drinking and smoking everyday... a combination of a multitude of factors...
easy availability of tobacco and alcohol notwithstanding, there is also the
peer pressure they must deal with... the "everyone who is 'cool' must do
it syndrome". But who are the ones who made smoking and drinking 'cool'?
Who defined that? Mass media. in the form of movies and TV shows.
Unfortunately the spread of mass
media has caused the spread of the "instant-gratification-culture."
Everyone wants everything to move fast and to get instant results and pleasure.
The popular mass media promotes
the lowest standards and least moral behavior.
What is needed is counter-education during
which schoolchildren are educated about critical ways of thinking about media.
Tabloids, broadsheets and TV programs need a system that rates their typical
accuracy, in a simple-to-understand way. Such new measures are required to aid
in general human advancement, and resist trash culture of mainstream
media. Mass media is presently the bane of human cultural evolution.



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